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Syllabus: Freelance
& Travel Writing
Lesson 1: Starting Out
What makes a good journalist? Learning
about the real world of journalism, and the responsibilities and ethics of the
profession. A brief look at the way in which the British Press has evolved and
an analysis of different categories of newspapers and magazines. Ten key elements
which may affect your ability to get your work published.
Assessment tasks include:
Identifying personal aims, skills and experience
Researching potential markets and target readership
Lesson 2: Readers and Markets
Learning what readers and editors want,
assessing the scope for getting material published and knowing how to research
potential markets. How to present manuscripts professionally, avoiding common
grammatical, spelling and punctuation errors and learning what is meant by 'house
style' and 'newspaper English'.
Assessment tasks include:
Rewriting poorly written copy
Conducting a detailed readership profile
Lesson 3: What is News?
Developing a strong news sense and recognising
what makes a good story. Exploring the practical process of newsgathering, making
contacts and identifying and following story leads. The opportunities for freelance
contributions in the field of sports journalism.
Assessment tasks include:
Writing a report of a real news or sporting event
Lesson 4: Writing Features
Exploring the difference in approach
required for a features article. Focusing on the importance of interviews in features
writing; learning how to adapt the tone and style of your writing to different
categories of subject matter. Dealing with topical news features.
Assessment tasks include:
Comparing the merits of published news features and personal profiles
Lesson 5: More about Features
Progressing to in-depth features profiles;
how to conduct successful face-to-face interviews. Using 'standfirsts' and different
features introductions to play up a strong news angle or maximise a story's human
interest. Exploring eyewitness and offbeat approaches.
Assessment tasks include:
Tackling a 600-800 word in-depth features profile
Lesson 6: Before you Specialise
The particular skills required by a range of specialist newspaper
writers - from motoring journalists to gossip writers, from political columnists
to critics, sports writers and photo-journalists.
Assessment tasks include:
Writing a book, film or TV review
Tackling a specialist column or feature
Lesson 7: Directing your Writing
Looking in depth at ways of developing ideas into saleable
articles and at some of the subjects which provide most scope for freelance contributors.
Learning the basic guidelines for producing articles for publication.
Assessment tasks include:
Comparing different newspaper and magazine outlets
Outlining a proposed treatment for a saleable article
Lesson 8: Journalists and the Law
Legal restrictions and how journalists can avoid costly legal
action. The dangers of libel and other pitfalls; qualified privilege and unintentional
defamation; criminal libel; and the need for fairness and accuracy. Restrictions
on court reporting, and the dangers of contempt of court when matters are sub
judice. The Official Secrets Act, the rights of the Press and a brief look at
copyright.
Assessment tasks include:
Reviewing passages for libellous content
Producing a safe, fair and accurate crime report
Lesson 9: Sourcing Ideas and Putting them together
How to develop saleable ideas from the most unlikely sources
and how to research your finished articles. How to 'package' intriguing and attractive
ideas for newspapers and magazines, and the ground rules for successfully dealing
with editors.
Assessment tasks include:
Identifying ideas for saleable articles
Writing an 800-word feature or news item
Lesson 10 Travel Writing - an Overview
An overview of travel journalism - what it involves and a look at what makes one travel feature better than another. Who are the good travel writers, and what does reading their work tell us about giving your work commercial appeal.
Lesson 11 Bringing your Work to the Market-place
Preparing to write your travel piece - how to create publishable articles and market them successfully. Re-using your experiences - turning one article into two.
Lesson 12 The Heart of good Travel Writing
How to capture the sense of a good travel piece - inventive ideas, scintillating descriptions, evocative imagery, humour and ending with a flourish.
Lesson 13: Other Markets
You are now in a position to analyse accurately how to produce
and sell articles targeted at different markets, from the regional and national
press to mass market and specialist magazines and trade and technical publications.
Assessment tasks include:
Writing articles for different markets
Lesson 14: Television and Radio
The differences in approach between broadcast and print journalism.
Learning the writing requirements of various radio and television outlets. Markets
are explored in detail, with advice on how to develop treatments and final scripts
for broadcast.
Assessment tasks include:
Writing a short radio script
Outlining a treatment for a television documentary or feature
Lesson 15: Going it Alone
The final lesson gives you the vital preparation required to
launch your freelance writing career, whether on a part- or full-time basis. A
questionnaire and detailed revision notes provide an opportunity to tie up any
loose ends in your training, while businesslike advice about record-keeping and
administration offers a firm foundation for pursuing a professional approach to
future writing assignments.
Assessment tasks include:
Drawing up a personal 12-month action plan with clear achievement targets
Additional Links:
Subediting syllabus
News Journalism syllabus
Improve your English syllabus
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